Community Identity

I created this identity for an exciting project called Community, an affordable “brand” of urban properties created by L.W.P. Group.
I got to put what I learned completing my thesis to the test with this one. At first, the client was mostly interested in a typographic logo. But when I added the bird to the mark, we all agreed it made it much more appealing. I chose the bird because birds are communal animals, so I thought it was appropriate.
community communitymug Community_sparkling